There are increasing trends of e-commerce use globally with businesses from all sectors tapping into the internet to exploit a much bigger market than they could reach individually. For instance, Forbes magazine disclosed that 2024 alone is projected to register a growth of 8.8% in e-commerce sales. This just goes to prove the opportunities that exists in the e-commerce market especially given the increased uptake in the use of Smartphone and better penetration of internet.
At such times, a phenomenon such as the e-commerce presents a golden opportunity for brands across the world. Hence, out of the numerous platforms available, WooCommerce can be considered unique and noteworthy depending on the value it adds when integrated with WordPress. However, to reach the full potential of the WooCommerce platform, it is possible to use some of the plugins that make this tool much more versatile.
To those companies who are eager to see their e-commerce potential go up, hiring professional WordPress development services becomes a revelation. They make sure that your WooCommerce store is not only operating but also performing safely, securely, and responsively. With the needful plugins and custom solutions installed, it is possible to leverage your online store as an aggressive sales machine.
In this article, we present to you 10 amazing WooCommerce plugins that you should consider integrating into your store for better business growth, higher sales, and increased customer satisfaction.
Top 5 WooCommerce Plugins
- Checkoutify – Best plugin to streamline checkouts on your e-commerce store
- AffiliateWP – Best WooComemrce plugin to manage your store’s affiliate program
- Product Feed Manager – Helps to export your product feed across other marketplaces
- All in One SEO for WordPress – Manage your WooCoomerce store’s SEO across the board
- OptinMonster – Grow your business’s email list and generate increased sales
The 10 Best WooCommerce Plugins to Scale Your e-Commerce Business
In this section, we explore the 10 best free WooCommerce plugins that benefit every aspect of your online business, from marketing to designing and even customer service.
1. Checkoutfity
Every e-commerce store must offer a seamless checkout experience. The ease of the checkout process, or the lack of it, can often influence a user’s decision to make a purchase. While stock checkout mechanisms can be effective, Checkoutfity replaces them with a seamless drag-and-drop mechanism.
The drag-and-drop mechanism makes it easy for business owners to customize the checkout process and the flow of visual elements. Besides, it means that it is possible to split the entire checkout process into more reasonable stages, which gradually explain to every customer or user all steps of the process.
Moreover, it provides several tools with payment gateways namely, the American Express, VISA, MasterCard, Google Pay, and Apple Pay to avail services which are convenient to the customer.
Pros
- It allows you to customize and tailor the checkout process based on customer feedback for maximum ease of use.
- It supports major Indian payment gateways such as GooglePay, along with others such as VISA, MasterCard, and Apple Pay.
Cons
- It’s limited to Indian payment gateways, so it might not be ideal for transactions internationally.
Alternatives
Some of the key alternatives to Checkoutify you can consider include the WooCommerce Checkout Manager and the YITH WooCommerce Checkout Manager.
2. AffiliateWP (For WooCommerce Affiliate Programs)
Whether you’re a small or a large business, chances are you run an affiliate program. Managing these programs efficiently is key to their smooth operation. With AffiliateWP, you can seamlessly manage your business’s affiliate program. This is one of the best free WooCommerce plugins for affiliate tracking and management and allows you to make your own affiliate programs so you can encourage your customers to promote your products across their social media channels.
The plugin offers detailed reports of every aspect of your affiliate program, allowing you to track your sales, clicks, and payments.
Pros
- It makes the process of setting up and customizing an affiliate program easy. You can handpick members who can join your program, create coupons, and seamlessly make payments from your WordPress dashboard.
- With the help of custom WordPress development services, you can further enhance these capabilities to fit your unique business needs and streamline your affiliate program management.
- Seamlessly integrates with WooCommerce to make payments a breeze.
Cons
- It’s comparatively more expensive when compared to other affiliate management solutions. The free plan also offers limited functionality.
Alternatives
Some key alternatives to AffiliateWP you can consider are Post Affiliate Pro and Refersion.
3. SeedProd (For WooCommerce Page Design)
This plugin allows you to design themes and build pages for your eCommerce store. It simplifies the process of designing pages, enabling you to create product landing pages, customize your checkout page down to every field, or even build a custom, tailor-made WooCommerce theme from scratch with multimedia elements, such as videos created using an AI video editor, for example.
The drag-and-drop mechanism makes the process of building themes easy without requiring any knowledge of code. What’s more, you can even add custom CC to customize the designs of your website’s pages further.
Pros
- It offers a range of in-built customizable templates and a drag-and-drop editor for easy designing.
- It makes WooCommerce pages more visually appealing and easier to navigate.
Cons
- Some of the plugin’s advanced features require users to have coding knowledge.
Alternatives
Some alternatives to SeedProd you can consider include Beaver Builder and Elementor.
4. Discount Rules for WooCommerce – Pro by Flycart
Flycart’s Discount Rules for WooCommerce – PRO is a versatile plugin designed to set up various discounts in your WooCommerce store. It’s ideal for boosting sales, enhancing customer loyalty, or clearing inventory.
Key Features:
- Offers a variety of discounts including percentage, fixed price, bulk, tiered pricing, and BOGO.
- Allows discounts based on product quantities, cart totals, order history, user roles, and more.
- Provides specific discounts for individual products or categories.
- Customize discount displays to align with your store’s branding.
- Automatically apply discounts in the shopping cart to encourage more purchases.
Pros:
- Extensive discount options for tailored promotions.
- Granular control for precise targeting.
- Features aimed at improving customer engagement and conversions.
- Priority support for any queries or issues.
Cons:
- Advanced features require a paid plan.
Alternatives
Some of the alternatives to Discount Rules for WooCommerce – Pro is Dynamic Pricing for WooCommerce
5. All in One SEO for WordPress (For WooCommerce SEO)
With over 3 million users, All in One SEO is among the best and most comprehensive SEO plugins for WooCommerce stores. The highlight of this plugin is that even if you don’t understand SEO in-depth, it provides you with a mechanism to improve your store’s search rankings.
The plugin can automatically generate titles and descriptions for your products, along with SEO titles and descriptions across the board. This helps automate the process of optimizing your product pages, giving you the time to focus on other critical operations.
Pros
- It can optimize your product pages, categories, descriptions, and other metadata for the search engine.
- It helps improve your online store’s organic reach and visibility.
Cons
- Some of the tool’s advanced features may require technical SEO expertise.
Alternatives
Some key alternatives to All in One SEO for WordPress include YoastSEO for WooCommerce and Rank Math.
6. OptinMonster (For WooCommerce Popups)
While SEO is key to the rankings of every online business, generating leads is yet another crucial aspect that must be taken care of. OptinMonster is among the best WooCommerce Marketing plugins offering lead generation and conversion optimization. You can easily install this in your WooCommerce store.
It can help you detect and reduce cart abandonment and turn abandoning visitors into customers or subscribers. As a result, it can help you increase your sales while also growing your email list, performing onsite retargeting, showing customers targeted website messages to lure them into making a purchase, and so much more.
While the OptinMonster doesn’t show any free plans, you can access it by installing the OptinMonster plugin for WordPress.
Pros
- It offers various customizable popup templates based on your marketing goals.
- It allows for seamless integration with WooCommerce to create and execute targeted campaigns across your store.
Cons
- Some of the software’s advanced features may require paying for more expensive higher-tier plans.
Alternatives
Some of the most notable alternatives to OptinMonster include Popup Maker and Sumo.
7. WP Funnels (For WooCommerce Sales Funnels)
Building a sales funnel is key to the success of any online store, and with WP Funnels, you can build landing pages, checkout flows, and sales funnels in a very short duration. The key highlight of this plugin is that its canvas-based funnel builder is ideal for someone who may not have any previous funnel-building experience.
The plugin allows you to create order bump offers to increase sales, up-sell, and down-sell offers, leverage pre-made templates, benefit from detailed funnel analytics, and allow for integration with most major CRMs.
Pros
- It offers a user-friendly and beginner-friendly interface to create sales funnels.
- It seamlessly integrates with a host of other digital marketing tools and CRMs.
Cons
- Some of the plugin’s advanced features require purchasing its premium plans at higher costs.
Alternatives
Some of the most powerful alternatives to WP Funnel include FunnelKit and Thrive Architecture.
8. Advanced Coupons (For WooCommerce Coupons)
On its own, WooCommece’s ability to generate coupon codes is limited. This is where Advanced Coupons comes in, allowing you to create improved and more enticing coupon offers. You can seamlessly integrate it with WooCommerce, and it also offers features such as Buy One Get One (BOGO) offers, scheduled coupons, coupon links, and so much more.
What’s more, it also allows you to set conditions on carts to restrict the usage of coupons to help your business save money from those who might try to take excessive advantage of your coupons.
Pros
- It allows you to set rules and restrictions for every coupon available in your store.
- It increases customer engagement using discounts and incentivizes more purchases, leading to higher sales.
Cons
- Some of the tool’s advanced features could overwhelm beginners in e-commerce.
Alternatives
Some of the best alternatives to Advanced Coupons are Smart Coupons for WooCommerce and Coupon Creator.
9. Constant Contact (For Email Marketing)
Constant Contact is possibly the most beginner-friendly email marketing plugin for WordPress and WooCommerce stores. It helps you to build an email list with ease and offers thousands of professional email templates across a range of niches. What’s more, the plugin allows you to create multiple lists along with custom funnels so you can send prospective or existing customers personalized emails. If you have an eCommerce store, integrating this plugin with the help of an eCommerce development company can greatly enhance your email marketing strategy.
Pros
- It helps automate the process of creating email campaigns and assists with abandoned cart recovery.
- It allows you to create custom email lists to segment audiences for personalized emails.
Cons
- Its pricing can be higher when compared to standalone email marketing tools.
Alternatives
Some key alternatives to Constant Contact you can consider include Mailchamp and Klaviyo.
10. MonsterInsights (For WooCommerce Analytics)
With over 3 million global users, MonsterInsights is among the best Google Analytics plugins for WooCommerce stores. With dedicated and advanced e-commerce tracking, it gives you detailed insights into your e-commerce data in the form of Google Analytics reports.
the key highlight of MonsterInsights is that it makes the process of analyzing insights from Google Analytics easy, particularly since doing so on the latter alone can be rather challenging. The plugin neatly displays all the insights within your WordPress account’s dashboard so you have the data present at your fingertips.
Pros
- It provides detailed insights into aspects such as customer behavior and store performance, along with affiliate and link tracking in real-time.
- It tracks a host of e-commerce metrics, including conversion rates, sales, and revenue. It also provides detailed SEO reports.
Cons
- It requires you to set up and configure your Google Analytics account.
Alternatives
Some alternatives to MonsterInsights you can consider are Metorik and Enhanced E-Commerce Google Analytics Plugin for WooCommerce.
11. Product Feed Manager
Product Feed Manager is a WooCommerce plugin that lets you export your product feed to other marketplaces to maximize your sales potential. All you have to do is choose a marketplace, generate an accurate product feed using the advanced filters this plugin offers, and promote your product for increased sales figures.
Some of the key features this plugin offers include the ability to sync your WooCommerce store with Google Merchant, including all key attributes and fields such as brand, MPN, GTIN, and so on, and extensive filters to generate the right feed, among several others.
Pros
- Product Feed Manager allows you to easily maximize your product’s reach by listing it on multiple marketplaces.
- The plugin automates feed updates to make managing your product listing seamless.
Cons
- While it offers you the ability to expand your product’s reach across various marketplaces, different platforms may require additional setup.
Alternatives
Some key alternatives to Product Feed Manager you can consider include Product XML Feeds for WooCommerce and ExportFeed.
- WPLoyalty – Points and Rewards Plugin for WooCommerce
WPLoyalty increases your WooCommerce website through a rich point and reward system that can be easily implemented. This one is built to integrate into WordPress sites thus enabling you to award points for different customer actions such as buying, referring friends, leaving feedback, on their birthdays, sharing on social networks and other activities.
It is affordable, which makes it possible for SMBs to create a strong base for loyalty programs. Measurement is also possible and customers may use the points earned to make purchases and get a discount hence more repeat business.
Key Features:
- Multiple ways for customers to earn points.
- Variety of rewards including discounts, free products, and shipping.
- Set expiration dates for points.
- Automated emails for point updates.
- Easy-to-use interface with a chat-like widget.
- Customizable to match your brand.
- User-friendly dashboard.
- Supports numerous add-ons for enhanced functionality.
Pros:
- Offers a wide range of customer engagement points.
- Affordable pricing tiers for different business sizes.
- Customization options allow for brand coherence.
- User-friendly interface encourages easier adoption and customer interaction.
Cons:
- Limited functionality in the free version could deter some users.
Alternatives
Some of the alternatives to WPLoyalty is WPSwing’s Points and Rewards for WooCommerce.
13. WPRelay
WPRelay is a top-notch affiliate plugin for WooCommerce, enabling you to start and manage an affiliate marketing program directly from your WooCommerce site. Designed for easy integration, it enhances your store’s functionality without complications. WPRelay is budget-friendly and offers tailored solutions for any store size.
It includes essential tools for a successful affiliate program:
- All-in-One Dashboard: Track affiliates, monitor conversions, and handle payouts all from one place.
- Effortless Affiliate Management: Easily recruit affiliates, set up programs, and disburse commissions.
- Seamless Integration: Merges perfectly with WooCommerce for hassle-free program setup.
- Flexible Commission System: Offers various commission types like fixed, percentage, and recurring.
- Instant Discount Setup: Quickly create discounts for referrals.
- Customizable Marketing: Design simple to complex affiliate programs.
- Automated Emails: Send custom emails for welcome messages, payments, and more.
- Real-Time Updates: View live data on clicks, referrals, sales, and earnings.
- Link Management: Customize the lifespan of affiliate links to fit your business.
- Simple Payout Options: Use payment gateways such as PayPal and Tremendous for affiliate payouts.
Pros:
- Smooth Integration: Flawlessly integrates with WooCommerce.
- Advanced Features: Provides a wide range of customizable options.
- Cost-effective: Offers personalized solutions that are affordable for businesses of all sizes.
Cons:
- No Free Version: Currently, there is no free version available, which might be a barrier for small businesses or startups testing the waters.
Alternatives
One of the alternatives to WPRelay is AffiliateWP.
Conclusion
Building a WooCommerce store can be a great way of setting up an e-commerce business. However, while the WooCommerce platform itself offers immense functionality, you can significantly leverage its benefits using additional plugins that can help you create email lists, generate leads, manage SEO, and so much more. To improve your store’s SEO and overall visibility, Boring Marketing offers expert guidance on optimizing your digital marketing strategy for better rankings.
In this guide, we’ve explored 10 of the best WooCommerce plugins for your online store. From coupon-generating plugins like Advanced Coupons to those that help you manage your affiliate programs like AffiliateWP, there are several options that cater to your online store’s distinct needs.
When choosing the right plugins, it’s essential that you understand the gaps in your existing setup to make the right choice. After all, while these plugins do offer free versions, accessing their advanced tools will require you to pay higher prices. As a result, you must ensure that these are worth investing in and can help you achieve a higher Return on Investment.
Further, you must test each plugin and its respective alternatives to understand which is the best fit for your business’s needs.
