Mobile phones today have become an integral part of our day-to-day lives. Right from communicating with each other and working to entertaining ourselves, we use smartphones for everything. However, consistent and regular use makes them prone to damage and breakdowns fast.
This is where mobile phone service businesses come in.
Estimated to reach a whopping 7.8 billion smartphone users in 2028, the mobile service industry is one of the fastest-growing industries today. The simple reason behind this is the fact that most smartphones are prone to suffer both software and hardware issues.
Although an already profitable industry, the mobile service business can further grow and reach new heights if the right marketing strategies and tools are employed.
In this post, we will explore more about the mobile service industry and different ways to market the business successfully.
Understanding The Mobile Service Business
It is common nowadays for people to prefer to fix their handheld devices instead of getting them new ones. This has led to phenomenal growth in the mobile service business the growth in the mobile service business.
The global mobile phone service industry data also shows that this market is expected to rise from $213.15 billion in 2022 to $226.12 billion in 2023 at 6.1% CAGR.
However, as pointed out by economist, there are specific factors that need to be considered for this business to succeeds.
Among these are:-
A. Identifying Your Target Audience
Assuming a position in the mobile service business, the starting strategy is to identify one’s competition and the consumers. It could be individuals, business or big organizations and I must say, it is very essential to know what they need or ask for.
It will help you to adjust your services to match expectations of the niche/target audience, and thus, satisfy their demands.
B. Developing A Robust Business Plan
Whether you are thinking of starting a small business or a large commercial enterprise, a business plan keeps your vision well stipulated to enable one set particular goal, objective, strategy, and resources.
This is perhaps relevant to any industry but more so mobile service business enterprise which requires a business proposition too. Some of the main things to consider when developing a business plan for a mobile service business include:
- Detailed analysis of the market
- Financial projections for your business
- Competitor analysis
- Marketing strategies employed
- Operational plan
C. Hiring Expert And Qualified Technicians
Once you set up your mobile service store or business center, having expert and professionally qualified technicians onboard is equally important.
The technicians must be adept in handling different cases of software as well as hardware that arise in all possible types of smartphones, mobiles, and tablets.
D. Offering Excellent And Fast Services
As mobile phones have become a necessity today, it is difficult for users to stay away from their phones for very long. This makes it important for mobile service businesses to ensure quick service and delivery of devices to customers.
This will help in gaining user trust in your services. Nobody likes a delay in their service, and a big part of your offering would be to create good quotes. For that you will need a robust quoting software that is easy to use and is handy.
E. Using Structured Advertising And Marketing
A large part of the success of any business needs depends on the marketing or advertisement of particular products and services. The same applies to the mobile phone service business too.
You can adopt several different strategies to market and advertise to make customers aware of your business (more about it in the next section).
Different Ways To Market Your Mobile Service Business
Wondering how can you market your mobile service business effectively?
Read on to know some of the top strategies-
A. Leveraging Social Media Platforms
Social media is one of the most effective and cost-effective tools to market your mobile service business. Apart from helping you extend your reach manifolds, it helps you instantly connect with your target audience.
When leveraging social media branding for your mobile service business, the first step is creating an account on various social media platforms. These include popular platforms like Facebook, Instagram, LinkedIn, and Twitter.
The next step will be adding images, photos, website links, contact numbers, and other similar details to be more informative. Create a social media post yourself or Some social media post generators can generate content for your social media channels or ad campaigns.
You can also run targeted social media campaigns to attract people looking for phone or mobile servicing/ repairing services. The best way to attract new customers is to market your business through social media advertising. You can make a video online and boost it to make sure that your business reaches the new customer base. You can even create a slideshow to explain the services and costing accordingly so your customers can understand your business better.
Create a social media post yourself or Some social media post generators can generate content for your social media channels or ad campaigns. In this context, you can take help from Submagic, which is a powerful AI content generation tool, helping agencies, businesses, brands, advertisers, entrepreneurs and startups create engaging social media videos for brand and product awareness. If you are looking for a robust LinkedIn video maker tool or App, this is the platform to choose. This AI tool streamlines LinkedIn video creation with perfect auto-editing feature, ensuring brand consistency, better connections, and greater online reach.
B. Website Design
Any mobile Web site that has been properly optimized can be easily accessed and navigated allowing for optimum reach to the intended users. With sights and attractions, content and convenience, you can reach people and inform them about your brand and services, and make them trust and stick to you. If you want to market your mobile service business, getting the services of a reliable web design company is crucial. Hiring the professional web design company they can design the best looking and most importantly easily navigable website to get the attention of more clientele for the mobile services.
C. Using Online Listings
Another excellent way to use this is to claim your GMB (Google My Business) profile. It is, in fact, critical to efficiently manage all business information, use map/search listings, add pictures to feature your expertise in mobile servicing and add your contact information.
Once your business is claimed, it is time to start building your reputation as a mobile service company to attract existing and new clientele. You can also ask for reviews from your loyal customers further to build up your authority and reliability as a business.
D. Offline Advertising
There is still a massive segment of mobile users who aren’t online and prefer offline or traditional modes of communication. Among these is the older generation, who are unwilling to solve even the minor mobile problem alone.
This makes offline advertising an effective marketing strategy to target this segment. There are multiple ways to do offline advertising, such as using flyers, posters, or newspapers to target the local audience.
E. Start Using Ads
Making use of ads is another effective way to generate traffic to your mobile service business’ website. However, it is important to make sure that the ads are clear, compelling, and on-point.
The idea here should be to lead users to your site so that they start using your services. Here are some of the most effective advertising strategies that you can use here to achieve this objective-
- Google Ads
Google ads are quite effective as they add up data from daily searches for different services and goods. The best way here is to set up a certain budget and accordingly pay to be featured among top search results.
It will allow your business to appear with similar mobile service businesses being searched by customers needing mobile repair services.
- Social Media Ads
There are other opportunities for advertising, like, for instance, Facebook and Instagram or even Twitter.
First, mobile service business must also begin to use promotional ads to entice the users to your various social media accounts and website. What is more, Facebook ads also permit its user to target customers based on such factors as their interest, location, and activity.
- Retargeting
As the name suggests, retargeting ads specifically target users who navigated your website but did not take any action. Your target audience is more likely to act when redirected back to your website.
F. Word Of Mouth
Although one of the oldest, word of mouth is still a powerful mode of marketing for mobile service businesses. All you need to do here is to ask your family, friends, and acquaintances to share their mobile service experience within their networks or the people they know.
This will help you build a strong network of people knowing about your business and are willing to take your services. Reviews and ratings on the website or social media platforms also work as word of mouth for others.
G. Understand And Communicate Your Value Proposition Better
In today’s cluttered market, creating a service differentiation is a must to market your business. And to be able to create an effective customer service experience, you must start by understanding your business value proposition.
You can do this by answering the below questions-
- What does your mobile service business do that is unique and beneficial to users?
- What distinguishes your store or your business from other similar businesses, such as expertise, faster repair times, or better pricing
- You can also conduct a detailed competitor analysis to see what your business is up against
Such an approach towards completely comprehend the overall value proposition will not only help improve the customer service environment but will also help understand as to whether you’re delivering your customers what they expected from you or not.
Conclusion
Mobile service business promotion is one area that can be a bit tricky particularly if you have no idea on the right strategies to employ in your marketing activities. To navigate this better, the focus should primarily be on mastering the fundamentals of the field and also on what to do to make the best of the resources available to you.
The best way here is to use various tools and services to get better insight into what your mobile service business needs and how you can achieve the same.
In this post, we have covered various strategies to efficiently market your mobile service business, including using social media channels, targeting existing customers with new ones, and keeping your communication channels as smooth as possible.
